News

talkSPORT get the right result

Earlier this year, talkSPORT, the UK’s biggest national commercial sports radio station, commissioned Silentmanager to build and manage a free to enter football predictor game as part of a comprehensive redesign of their web offering. With this in mind, seamless integration between the game and talkSPORT’s website in terms of both user experience and design were vital and fully demonstrates the flexibility of Silentmanager’s White Label game template.

Users are tasked with simply predicting the scores of each week’s Premier League fixtures and points are awarded for each correct result; the game also gives double points for all games that are broadcast live exclusively only on talkSPORT. 41,000 users continually revisit the game and new players joining daily for the chance to lock horns with the station’s presenters in leagues based on talkSPORT’s biggest shows. Ex-pros such as Alan Brazil and Stan Collymore and experts like Darren Gough and Mike Parry compete side by side with the public, giving instant editorial value to the game and an excellent promotional aid for talksport.co.uk.

Attractive monthly prizes coupled with continued multi-platform promotion have also been key to the game’s millions of page impressions. On-air editorial, advert inventory and use of social media, such as Facebook and Twitter, have all attributed to the popularity and engagement of the game. When these combinations are used well, the huge success of online predictor games can be predicted.

Back to News

Contact Information:

Tom Carter tom.carter@silentmanager.com

SilentManager™

UK: t. +44 (0)1273 916140, AU: t. +61 (0)2 9954 4455

---