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SilentManager Jump Starts New William Hill Competition

Last Autumn, William Hill commissioned SilentManager to produce the stand-alone web site and scoring systems for its new racing competition ‘The Jumps’. Based on all National Hunt races in the UK and Ireland, entrants to the competition were simply tasked with picking ten horses from a choice of 208 to create a fantasy ‘stable’ using Easy Slip coupons in William Hill’s 2300 betting shops. After attracting over 148,000 entries, the competition officially launched on November 27th supported by significant press coverage in both the Daily Mirror and the Scotland’s Daily Record.

To accompany this, the SilentManager powered site – www.thejumps.com – allows users to follow their progress throughout the competition in the hunt for some fantastic monthly and overall cash prizes. In addition to the initial development of coupon reading technology, which translated coupon entries into online Stables and real-time league tables, SilentManager have also embraced the challenge of catering for the bookmaker’s offline audience whilst also driving footfall back into the shops via the website.

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Contact Information:

Tom Carter tom.carter@silentmanager.com

SilentManager™

UK: t. +44 (0)1273 916140, AU: t. +61 (0)2 9954 4455

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