Guinness Fantasy and Predictor Games a Grand Slam

Six Nations 2011: Diageo PLC, in partnership with the IRFU Supporters Club, Muster Rugby and Leinster Rugby, teamed up with SilentManager to offer rugby fans in Ireland the Guinness Fantasy and Predictor games. Despite access being restricted to residents of Northern Ireland or Republic of Ireland, total registrants exceeded 13,000 users and 2.6 million page impressions were generated between site launch and the conclusion of the 5 week tournament.

Both games made full use of SilentManager’s Facebook features, including a virtual Trophy reward system for users in Fantasy, and improved news feeds into the game. Over 2,000 private Mini-Leagues were created during the competition by fans eager to share the game with friends via the game and social media outlets. With such an appetite around the Six Nations game, just imagine the excitement you could bring to your audience when the Rugby World Cup rolls up in September!

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Contact Information:

Jon Trigg


UK: t. +44 (0)1273 916140, AU: t. +61 (0)2 9954 4455