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SILENTMANAGER ENJOY SUCCESS WITH THE BEAUTIFUL GAME

It may be too soon in the football season to predict who will be the winners and who will face relegation, but one clear team that is already top of the table is fantasy and predictor game specialists, SilentManager.

For the 2011/2012 football season SilentManager has launched over 30 fantasy and predictor games for a variety of major blue-chip clients across the globe including MSN, Yahoo! Maktoob, Orange, Sega, ESPN Star and Trinity Mirror. Covering the English Premier League, French Ligue, Scottish Premier League and even the Israeli Premier League, the current season has generated more international interest than Sergio Augero’s move to Man City.

With an estimated 400,000 people currently playing a SilentManager run game in over 10 different international markets, the worldwide popularity of fantasy based sport and predictor games shows no sign of abating. In the current shrinking economy businesses are being forced to work harder and smarter and with marketing spends being cut and realigned, measurability is key. It comes as no surprise therefore that companies are looking to more specialist forms of marketing to speak to its target audience as the results are transparent and quantifiable.

Fantasy and predictor games fit this niche marketing perfectly and SilentManager is one of the leading companies in the industry. The most recent survey of the international fantasy sports market conducted by the Fantasy Sports Association (FSA) and Ipsos identified that the estimated fantasy playing audience in the UK is between 5.5 and 7.5 million people with 22% of respondents playing fantasy sports and the vast majority of that activity concentrated around fantasy football. The fantasy audience is also predominately male and is younger, more educated and more affluent on average than the general population.

Jon Trigg, Managing Director and founder of SilentManager comments, “Fantasy and predictor games remain as popular now as they always have, especially from a business perspective. We work with companies around the world including the UK, Singapore, Malaysia, Australia and the Middle East and the marketing directors we speak to are all under great pressure to make every penny count. They want campaigns that are highly targeted with clear, measurable results and fantasy and predictor games meet these objectives.”

SilentManager was launched in 2002 and has grown from a back-of-the-bedroom business to a multinational company with offices in the UK and Australia, delivering games in a multitude of languages.

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Contact Information:

Jon Trigg

jon.trigg@silentmanager.com

SilentManager™

UK: t. +44 (0)1273 916141

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