SilentManager launches Facebook and Friendster apps to support online fantasy games

Fantasy Sport Game specialists SilentManager have launched applications on social networking platforms Facebook and Friendster. The Facebook application has already been successfully implemented by Virgin Media Fantasy Football, Independent Fantasy Rugby and ESPN Star, extending the success of the online fantasy sports games into the ever growing in popularity social networking sites.

SilentManager say that both Facebook and Friendster applications have been implemented with the objective of increasing awareness of client’s fantasy games amongst existing social networking communities. The applications have been instrumental in boosting the viral effectiveness of the game. The applications are fast, cost-effective and measurable. The ‘white label’ application means that SilentManager can tailor and brand that application so that other clients can channel its viral benefits.

Both applications work as a natural extension of the fantasy sports game sites. The user can download the application to display their personal team and mini-league. Unlike the site itself users aren't able to make transfers but this works as a great mechanism in driving traffic back to the site.

  • 1 in 8 minutes spent online is on social networks *
  • 20% of time spent in social networks is spent within social applications *
  • If social applications were a brand, it would be the 8th largest in the UK by time spent online **

*Alex Burmaster, European Internet Analyst at Nielsen / Net Ratings

** Ramu Yalamanchi, CEO of Hi5

“The decision to offer 'white label' applications to our games is a great addition.” says Jon Trigg, Managing Director, “The two complement each other very well mainly because the mechanic of social networks has derived from social interaction within fantasy communities.” By developing an application to integrate the fantasy sport games viral asset with social networking giants such as Facebook and Friendster, SilentManager have continued to utilise social networks as an effective marketing tool.

The new application are the first of a string of developments at SilentManager aimed at keeping fantasy games responsive to fast-paced changing environment within the media sector. It can easily be rolled out on competing social network platforms, such as Hi5 and Open Social.

Back to News

Contact Information:

Kim Steggles


+44 (0)1273 916140